Who are we?

Told By. is an independent contemporary fashion label based in London. Born in 2020, Told By. is where art, fashion and storytelling come together run by Stylist, Emi Talaga.

Emi takes an intimate and hands-on approach to both the business and our products. Putting both her creativity and passion into the label, each piece ensures optimum quality, with a whole lot of thought and love going into every item.

From the design, surface patterns, right down to the unique story on the swing tags of our products, these are created solely by Emi. The artwork set upon each item is motivated by a certain mood, memory or feeling. These are captured and communicated with the time, date, place and story behind each piece of art on the swing tags.

By allowing our consumers to connect with the brand in such a raw and vulnerable way, we hope that they find they resonate with the stories told. We believe people are more likely to treasure an item they share a meaningful connection with and therefore, we hope our customers will connect with their Told By. items on an intimate level, cherishing them for a lifetime.

Our manufacturing process is simple but equally as important. Told By. works with a freelance pattern cutter and seamstress to manufacture each item, pattern cut and sewn by hand in the UK (thank you, Liza!). They work in their own studio and on their own schedule; we aim to sustain a healthy and happy relationship between our company and our employees (present and future) since sweatshops and nasty surprises are forbidden!

Emi hand-paints all the physical pieces of artwork herself, from her home.